03
Bradford
Heli Hot Tub
/ Multimedia
When this client reached out, I knew that what they were asking for would be challenging. The request was simple: create a video documenting the installation of a custom hot tub at a luxury property west of town. A helicopter would be used to lower the vessel into place, presenting an opportunity to create an exciting marketing asset while highlighting the company's quality and professionalism.
The problem was that the timeframe left very little time to prepare, and I had never shot a project like this before. I was unsure of the timeline of events that would play out or what they would look like.
A drone would be used to film a significant portion of the project, and I was wary of operating near the helicopter. Since I would be operating the drone, additional cameras needed to be positioned to capture the rest of the action, and I needed to determine where they would best be able to capture action that was difficult to visualize. They also wanted stills.
Ultimately, several hours of preparation culminated in about 15 minutes of sink-or-swim. Happily, the product was one the client was satisfied with—one that showcases hot tub installation as the badass job it actually turns out to be.